When you pick up a bottle of our juice, you’re holding more than just a refreshing beverage. You’re holding the culmination of three generations of family dedication, sustainable farming practices, and an unwavering commitment to quality that goes far beyond what meets the eye.
Rooted in Family Values
Our story began in 1952 when my grandfather first planted citrus groves on what was then considered marginal farmland. He believed that with patience, care, and respect for the earth, even the most challenging soil could yield extraordinary fruit. That philosophy didn’t just shape our farming practices—it became the foundation of who we are as a family business.
Today, as the third generation to steward these lands, we carry forward those same values. Every decision we make, from which varieties to plant to how we package our products, is guided by a simple question: “What would Grandpa do?” The answer is always the same—choose quality over quantity, sustainability over shortcuts, and community over profit margins.
The Organic Difference You Can Taste
Organic isn’t just a label for us; it’s a promise. Our commitment to organic farming means our trees grow in soil that’s been free from synthetic pesticides, herbicides, and fertilizers for over two decades. We’ve learned that healthy soil produces healthy trees, which in turn yield fruit with more complex flavors and higher nutritional content.
This approach requires patience. When pests threaten our crops, we can’t simply spray them away. Instead, we rely on beneficial insects, companion planting, and time-tested organic methods that our grandfather would recognize. It’s more labor-intensive and sometimes means smaller harvests, but the difference in taste and quality is unmistakable.
Our organic certification is verified annually by third-party inspectors who examine everything from our soil composition to our processing facilities. But long before any inspector arrives, we’re already holding ourselves to the highest standards because our family name is on every bottle.
Beyond the Orchard: Sustainable Practices
Our commitment to quality extends well beyond organic farming. We’ve invested in solar panels that provide 80% of our processing facility’s energy needs, and our irrigation system uses recycled water whenever possible. The pulp and peels from our juicing process don’t go to waste—they’re composted and returned to our orchards, completing a natural cycle that enriches our soil year after year.
We also partner exclusively with other family-owned farms for fruits we can’t grow ourselves. These aren’t just business relationships; they’re partnerships built on shared values and mutual respect. When you taste the variety in our seasonal blends, you’re experiencing the dedication of multiple farming families who share our commitment to excellence.
The Art of Small-Batch Processing
While large juice companies process thousands of gallons at a time, we work in small batches of 200-300 gallons. This allows us to monitor quality at every step and adjust our process for the unique characteristics of each harvest. Some weeks our oranges are sweeter, other times more tart—and we embrace these natural variations rather than trying to eliminate them with artificial additives.
Our cold-pressing method preserves more nutrients and natural enzymes than traditional heat pasteurization, though it means our juices have a shorter shelf life. We believe the trade-off is worth it. When you open one of our bottles, you’re tasting fruit that was on the tree just days before, processed with the same care we’d use for juice served at our own family table.
More Than Business: Community Connection
Being a family-owned business means we’re not just accountable to shareholders—we’re accountable to our neighbors, our employees, and the community that has supported us for over seven decades. Many of our seasonal workers have been with us for years, some for decades. We know their families, celebrate their children’s graduations, and consider them part of our extended family.
We source our bottles from a glass manufacturer just two hours away and work with a local printer for our labels. These choices cost more than working with distant suppliers, but they support our local economy and reduce our carbon footprint. When you choose our juice, you’re supporting not just our family farm, but an entire network of local businesses.
Looking Forward: The Next Generation
My own children are now old enough to help with harvest season, just as I did with my father and grandfather. They’re learning that quality can’t be rushed, that sustainable practices require long-term thinking, and that being a family business means every decision affects not just this year’s profits, but the legacy we leave for future generations.
We’re exploring new varieties of heirloom fruits and experimenting with regenerative farming techniques that actually improve soil health over time. Solar expansion and water conservation remain priorities, as does maintaining the personal touch that makes our products special.
The juice industry continues to consolidate around large corporations focused on efficiency and profit margins. We remain committed to the opposite approach: small-scale production, sustainable practices, and the kind of quality that’s only possible when the people making your juice are the same people whose names are on the label.
More Than a Choice
When you choose our juice, you’re making a statement about the kind of food system you want to support. You’re choosing family farms over industrial agriculture, sustainable practices over quick profits, and community connection over corporate anonymization.
Yes, our juice costs more than mass-produced alternatives. But we believe you can taste the difference that three generations of care, organic farming, and sustainable practices make. More importantly, you can feel good knowing that your purchase supports values that go far beyond the bottom line.
In a world of increasing industrialization and corporate consolidation, we remain proudly independent, family-owned, and committed to the idea that some things—like the perfect glass of fresh juice—simply can’t be mass-produced.
That’s our promise to you, and it’s a promise we’ve been keeping for over 70 years.
